Focus On Sauces & Condiments

  • Print
  • Share
  • Save

Download Report

  • This report is available FREE OF CHARGE to existing online subscribers.


    Login and download the report, or Subscribe now

  • Registered users can purchase this report at the discounted rate below. Or you can GET IT FREE as part of a full annual subscription along with our other reports and full access to thegrocer.co.uk.


    Not currently a registered user? Register for free now

  • Focus On Sauces & Condiments

Already purchased this report? Sign in

Price £35.00 + VATBuy now

It’s been a punishing year for the big sauces and condiments brands, with five of the top 10 falling in value – despite overall category growth. Why are they struggling, asks Jon Severs


Heinz is probably rueing the day it decided to reformulate its HP Sauce, given all the hoo-ha over its decision to cut the sauce’s salt levels from 2.1g per 100g to 1.3g while, perversely, increasing its calories and carbohydrate levels.

But the incredulous ‘if it ain’t broke, don’t fix it’ tenor of the national press coverage doesn’t quite stand up to scrutiny against the brand’s sales figures. Like four other brands in the top 10, HP has experienced a dramatic reversal in fortunes – its sales sliding 3.2% in value and 6.1% in volume this year, having been in strong growth the year before.

Yet, paradoxically, the sauce and condiment categories have grown in value and volume, according to the latest Kantar Worldpanel data. So if the big brands are not driving growth, who is?


Also in Focus On Sauces & Condiments

SKINNY? OR CHAAT-TASTIC?
Check out the most intriguing new product development in the sauces market

WHO IS TAKING CENTRE TABLE?
Which players have delivered the most impressive growth – old or new?

TO DISCOUNT OR NOT DISCOUNT?
Suppliers are taking markedly different approaches to promotional activity

  • Print
  • Share
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers