Focus On Soup
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Focus On Soup
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Reports that Britain faces another big freeze this winter may have depressed commuters, but they will have put a smile on the faces of soup suppliers hoping for a repeat of last year’s solid performance.
While market penetration has remained static over the past year at nearly 90%, shoppers have bought soup more often and spent more per trip, helping the total category grow 9.1% to £562m [Kantar Worldpanel 52w/e 7 August 2011].
Also in Focus On Soup
CAN CANNED BEAT FRESH ON TASTE?
Californian cans and Brazilian flavours are among soup’s latest innovations
COMPETITION IN THE CHILLED AISLE
Brands and retailers are adding a selection of new flavours to the chilled soups category
DRY SOAKS UP MARKET SHARE
Dry ambient soups are driving market growth, while low calorie is on the rise too
