Focus On Toys
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Focus On Toys
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When Woolworths went, the supermarkets took advantage by broadening their range of pocket-money toys. Now they’re looking to raise their games again, says Vince Bamford
Parents must feel like supermarkets have got it in for them.
On every shopping trip, mums and dads face demands for crisps, sweets and fizzy drinks – but at least these can be dealt with relatively cheaply. The arrival of dedicated toy aisles has changed the game. Just a few years ago, only the largest stores offered a small selection of toys. These days, some boast ranges that would rival a specialist retailer’s. So what’s prompted the multiples to up their game?
One of the biggest factors was the 2008 demise of Woolworths. The multiples spied an opportunity to open up shelf room and promotional space to more toys as well as computer games, DVDs and CDs.
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