Focus On Ice Cream

  • Print
  • Share
  • Comment
  • Save

Download Report

  • This report is available FREE OF CHARGE to existing GOLD and PLATINUM members.


    Login and download the report, or become a member now

  • Registered users can purchase this report at the discounted rate below. Or you can GET IT FREE as part of a GOLD or PLATINUM membership along with our other reports and full access to thegrocer.co.uk.


  • Focus On Ice Cream

Already purchased this report? Sign in

Price £40.00 + VATBuy now

‘Great quality, great price’ own-label lines, notably super-premium innovations, are taking chunks out of the big brands’ performance

It can be chilly out there - just ask the major ice cream players. Canny own-label rivals have taken advantage of the decision by some big brands to slash advertising spend and raise prices to absorb commodity hikes - and, in doing so, left many of them out in the cold.

Value sales of own-label ice cream, which now accounts for just over a third of the ice cream market, have risen 10.6% year-on-year, according to Kantar - and 11.7% according to SymphonyIRI, which includes impulse sales - and are massively outgrowing branded, which posted just 1.3% growth. A new report by SymphonyIRI indicates ice cream has played a big role in helping own label increase its share of the overall food and drink market over the past year.

Although all but one of the best-selling brands have grown in value, in many cases this growth is down to price inflation. Six of the brands have lost volume
sales over the past year as own label ate into their market shares.

“Customers are realising that by buying into own-label products they get great quality at great prices,” attests Sainsbury’s frozen foods category planner Kay Savile. So has own label got the ice cream market licked?

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
Mandatory

Pages in: Focus On Ice Cream

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers