10 things you need to know about... bread & baked goods

Bread lead

10 Things You Need To Know About... Bread & Baked Goods

14 Sep 2016 | By Amy North

For our latest digital feature, we’ve turned our attention to the struggling bread category. More than £70m has been wiped off sales in the past year and now less than half of Brits munch on it every day. So, what are we eating instead? And what can retailers do to reignite the nation’s love of carbs?

lettuce wraps

Carb dodgers: English most likely to swap bread for lettuce

14 Sep 2016 | By Amy North

Brits are turning to low-carb options as 17% of the English who swapped the bread in their sarnies chose low-carb options as a replacement

Revealed: Less than half of Brits now eat bread daily

Revealed: Less than half of Brits now eat bread daily

14 Sep 2016

Exclusive research reveals that bread consumption has sunk to new a new low. So who’s dodging bread the most? 

Japan: Caramel Muffish

Sweet breads: top global NPD from choc bagels to 'muffish'

14 Sep 2016 | By Maddie Maynard

Sweet treats top our list of global innovations, from cinnamon & popcorn flavoured bread to Nutella wafers

sherlock bakery 1

Creative challenge: use your loaf to reignite the bread aisles

14 Sep 2016 | By Amy North

We’ve asked retail design agency Sherlock to reinvent the bread & baked goods aisles, to reignite consumers’ love of a freshly baked loaf. Here’s what they came up with…

focus on bread, basket of bread

Own label bread gains £40m as brands continue to crumble

14 Sep 2016 | By Amy North

As the price war takes its toll on bread sales, own label is storming ahead with volume sales up an impressive 5.3%


Revealed: 40% of Brits ditch bread in their sarnies

14 Sep 2016 | By Amy North

Brits are replacing the bread in their sarnies for wraps, sandwich thins and pitta bread. So, what is the most popular sandwich alternative?

Daves killer bread

Making a killing: what we can learn from Dave’s Killer Bread

14 Sep 2016 | By Rob Brown, Amy North

Dave’s Killer Bread is causing a stir in the US market. So what can the UK learn from this unashamedly different brand?


Welsh are biggest bread fans with 60% tucking in daily

14 Sep 2016 | By Amy North

The Welsh are the biggest carb lovers in Britain with over half of them admitting to munching on bread every day

flower and white gluten free muffins

Be free from gluten: our pick of the top gluten-free launches

14 Sep 2016 | By Amy North

Baked goods shelves are becoming more diverse as gluten free’s major players expand their offering. Here’s our pick of some of the top launches from the past year…

latest news

Paul Hollywood ready to bake Rustic Rolls

Berry and Hollywood unveil NPD ahead of C4’s Bake Off Subscription

26 Apr 2017 | By Daniel Selwood

Mary Berry salad dressings and Paul Hollywood part-baked bread will roll out next month

Homepride plain and self-raising flours

Homepride push offers Emma Bridgewater collectables Subscription

17 Mar 2017 | By Daniel Selwood

The promotion will kick off with a half-pint mug and 8.5-inch Easter plate

Warrens Bakery

Warrens Bakery to open first franchise outside West Country

15 Feb 2017 | By Matt Strudwick

The new store at Mere Green in Birmingham opens its doors tomorrow, with talks being held over more franchises

Sainsbury's in-store bakery gluten-free bread

Sainsbury's claims first with freshly baked gluten-free bread Subscription

27 Jan 2017 | By Beth Gault

The supermarket will provide six varieties from 188 of its in-store bakeries

Newburn Bakehouse from Warburtons free-from crumpets

Warburtons adds free-from Newburn Bakehouse crumpets Subscription

17 Jan 2017 | By Daniel Selwood

The NPD is free from gluten, wheat and milk


candice brown one use

Who were the winners in the last BBC Great British Bake Off? Subscription

04 Nov 2016 | By Beth Gault

The popularity of the programme was undeniably good news for the home baking category, which has actually been declining

Bread and butter

The Grocer tackles the great British bread challenge Subscription

19 Sep 2016 | By Amy North

Fewer than half of Brits tuck into a slice or more on a daily basis, according to our exclusive consumer research

mary and paul one use

Who will see sales rise as Bake Off returns to screens? Subscription

25 Aug 2016 | By Amy North

Areas tipped for a boost include glitter decorations and free-from

egg one use

Along for the ride: Breakfast Category Report 2016 Subscription

04 Aug 2016 | By Amy North

Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market

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