Breakfast Report 2016

Break leade

10 things you need to know about... breakfast

31 Aug 2016

For our latest digital feature we’ve turned our attention to the most important meal of the day. So how is it changing? 


Revealed: The true impact of bacon & bangers cancer link

31 Aug 2016

More than half of those who are aware of the latest bacon health scare are trying to cut back, a poll for The Grocer reveals


Concern over kids cereal sugar content is mounting

31 Aug 2016 | By Amy North

More Brits are now concerned about the amount of sugar in cereals aimed at children, but many also believe they’re a good source of fibre…

M 1

On the go: Can in store brekkie bars offer a smarter start?

31 Aug 2016

We’ve tasked brand experience agency Momentum Worldwide with helping retailers make the most of on the go. Here’s what they came up with… 

France: Amaranth and Chocolate Biscuits

Global innovations: Soup and savoury cereal for breakfast?

31 Aug 2016 | By Maddie Maynard

With Mintel’s help, we’ve searched the globe for the cleverest and craziest new breakfast launches. Find out what we’ve come up with here…

Cooked breakfast black pudding

Full English? Pah! Scots fry up more often than English

31 Aug 2016 | By Rob Brown

Exclusive research for The Grocer reveals the breakfast habits of Brits by region, with some surprising results… 

Squeal product shot

Creative challenge: How to create a bloody good breakfast

31 Aug 2016 | By Amy North

Grrrr… with the paleo diet still in full swing we asked creative agency Path to come up with a breakfast to tap the trend. Pig out here! 


Revealed: Baked goods get a 10% rise at breakfast time

31 Aug 2016

Brits are tucking into croissants, muffins and pastries for breakfast with growing frequency, says Kantar

weetabix protein

Nisa buyer: On the go breakfast is now an 'essential offering'

31 Aug 2016 | By Amy North

Cereal manufacturers are changing the way they communicate with consumers as the war on sugar hits, says Jayne Lattimore


Infographic: Who's plumping for protein at breakfast?

31 Aug 2016

Younger consumers are far more likely to value a high protein breakfast, a poll for The Grocer reveals


White's porridge and Granola lines

White’s launches functional porridge and granola ranges

22 Feb 2017 | By Helen Gilbert

High in Protein and High in Fibre oats are geared towards health-conscious and active consumer

Honey Monster Puffs revamp 2017

Honey Monster Puffs gets new look and 25% less sugar Subscription

16 Feb 2017 | By Daniel Selwood

The reformulation was mooted 13 months ago by previous owner Raisio


Sugar in breakfast cereals still 'shocking' says report Subscription

08 Feb 2017 | By Carina Perkins

Some breakfast cereals contain up to 35% sugar, which is of “major concern”, it said

Bear Nibbles Alphabites bear cereal box

Bear Nibbles turns Alphabites box into bear with redesign Subscription

03 Feb 2017 | By Daniel Selwood

The revamp has clearer focus on the cereal brand’s nutritional credentials

Up&Go OOH campaign 2017

Up&Go kicks off campaign to promote new look

02 Feb 2017 | By Daniel Selwood

The ’significant’ spend covers press, OOH, radio, PR and social media


cereal offender

Cereal offenders: Cereals Category Report 2017 Video Subscription

23 Jan 2017 | By Amy North

At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?

mornflake go protein porridge chocolate

Mornflake Go! High Protein Porridge - Chocolate: acid test Subscription

06 Jan 2017 | By Daniel Selwood

Breakfast is once again appealing to Brits, but the cereal category is missing out

shreddies max oat and cranberry

Shreddies Max Protein: Cranberry & Oat Granola: acid test Subscription

08 Dec 2016 | By Beth Gault

Nestlé is hoping to compete with rivals Weetabix and Fuel10k

egg one use

Along for the ride: Breakfast Category Report 2016 Subscription

04 Aug 2016 | By Amy North

Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market

Grocer jobs Experts in FMCG

Fibo UK Ltd Regional Account Manager 

Regional Account Manager  - Fibo UK Ltd

£30k pa, Bonus, Fully Expensed Company Car,  Pension & Private Health Insurance, Laptop & Phone
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