The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast
Presenter and ex-model Katie Piper is the face of the campaign
The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017
Post Holdings seals £1.4bn Weetabix deal Subscription
US cereal group Post Holdings has announced it has secured a £1.4bn buyout of Weetabix from its former Chinese owners.
Post Holdings announces £1.4bn Weetabix deal Subscription
Weetabix has been bought by US listed cereal manufacturer Post Holdings – as forecast by The Grocer - for US$1.76bn (£1.4bn)
Coco Pops packs shrink as Kellogg's takes out sugar Subscription
Honey Monster adds 35g pack for on-the-go shoppers Subscription
After Weetabix warned Brexit could hit breakfast, shoppers are already paying more for some favourite cereal brands
It’s a tough time for cereal. The category has seen £51.8m wiped off sales
London startup Cereal Motel has come up with a quartet of what it calls ‘deliciously inappropriate cereals’
Cereal offenders: Cereals Category Report 2017 Video Subscription
At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?