Breakfast Report 2016

Break leade

10 things you need to know about... breakfast

31 Aug 2016

For our latest digital feature we’ve turned our attention to the most important meal of the day. So how is it changing? 


Revealed: The true impact of bacon & bangers cancer link

31 Aug 2016

More than half of those who are aware of the latest bacon health scare are trying to cut back, a poll for The Grocer reveals


Concern over kids cereal sugar content is mounting

31 Aug 2016 | By Amy North

More Brits are now concerned about the amount of sugar in cereals aimed at children, but many also believe they’re a good source of fibre…

M 1

On the go: Can in store brekkie bars offer a smarter start?

31 Aug 2016

We’ve tasked brand experience agency Momentum Worldwide with helping retailers make the most of on the go. Here’s what they came up with… 

France: Amaranth and Chocolate Biscuits

Global innovations: Soup and savoury cereal for breakfast?

31 Aug 2016 | By Maddie Maynard

With Mintel’s help, we’ve searched the globe for the cleverest and craziest new breakfast launches. Find out what we’ve come up with here…

Cooked breakfast black pudding

Full English? Pah! Scots fry up more often than English

31 Aug 2016 | By Rob Brown

Exclusive research for The Grocer reveals the breakfast habits of Brits by region, with some surprising results… 

Squeal product shot

Creative challenge: How to create a bloody good breakfast

31 Aug 2016 | By Amy North

Grrrr… with the paleo diet still in full swing we asked creative agency Path to come up with a breakfast to tap the trend. Pig out here! 


Revealed: Baked goods get a 10% rise at breakfast time

31 Aug 2016

Brits are tucking into croissants, muffins and pastries for breakfast with growing frequency, says Kantar

weetabix protein

Nisa buyer: On the go breakfast is now an 'essential offering'

31 Aug 2016 | By Amy North

Cereal manufacturers are changing the way they communicate with consumers as the war on sugar hits, says Jayne Lattimore


Infographic: Who's plumping for protein at breakfast?

31 Aug 2016

Younger consumers are far more likely to value a high protein breakfast, a poll for The Grocer reveals


Alpen revamped pack 2017

Alpen to kick off £4m push celebrating Swiss influence Subscription

28 Apr 2017 | By Daniel Selwood

The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast

Kellogg's Special K push with Katie Piper 2017

Kellogg’s unveils £3m Special K digital push to ‘bust myths’ Subscription

20 Apr 2017 | By Daniel Selwood

Presenter and ex-model Katie Piper is the face of the campaign

Kellogg's Ultimate Crunchy Nutter campaign 2017

Kellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign Subscription

18 Apr 2017 | By Daniel Selwood

The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017

Weetabix Post story ragout

Post Holdings seals £1.4bn Weetabix deal Subscription

18 Apr 2017 | By Alec Mattinson

US cereal group Post Holdings has announced it has secured a £1.4bn buyout of Weetabix from its former Chinese owners.

weetabix ad

Post Holdings announces £1.4bn Weetabix deal Subscription

18 Apr 2017 | By Alec Mattinson

Weetabix has been bought by US listed cereal manufacturer Post Holdings – as forecast by The Grocer - for US$1.76bn (£1.4bn)



Post-Brexit surge in wheat hits breakfast bowl prices Subscription

23 Mar 2017 | By Carina Perkins

After Weetabix warned Brexit could hit breakfast, shoppers are already paying more for some favourite cereal brands

waitrose 1 muesli

Waitrose 1 Honey, Cashew & Toasted Coconut Muesli: acid test Subscription

23 Mar 2017 | By Daniel Selwood

It’s a tough time for cereal. The category has seen £51.8m wiped off sales

cereal motel

Smutty cereal: a sexy way to start the day?

23 Mar 2017

London startup Cereal Motel has come up with a quartet of what it calls ‘deliciously inappropriate cereals’

cereal offender

Cereal offenders: Cereals Category Report 2017 Video Subscription

23 Jan 2017 | By Amy North

At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?

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