GBK ad

'Giving up being vegetarian' most complained about ad of 2016 Subscription

21 Apr 2017 | By Ian Quinn

The campaign by Gourmet Burger Kitchen received 195 complaints for allegedly being offensive to vegetarians and vegans

lidl nspcc partnership

NSPCC and Lidl link to advise schoolkids on abuse

19 Apr 2017 | By Michelle Perrett

The chain is committed to raising £3m over the next three years for the NSPCC’s Schools Service

leeds beckett uni cricket team co-op sponsorship

Co-op teams up with Leeds Beckett University's cricket team Subscription

13 Apr 2017 | By Matt Strudwick

The deal forms part of the retailer’s drive to encourage more students to sign up to its discount membership scheme

costcutter youtube ad

Costcutter exceeds expectations with YouTube video ad

07 Apr 2017 | By Ellis Hawthorne

The ad featured as a pre-roll before popular YouTube videos

caffe nero loyalty yoyo app

New Caffè Nero app could spell end of paper loyalty cards

07 Apr 2017 | By Ellis Hawthorne

Caffè Nero is launching an app that will ultimately make its 20-year-old paper stamp loyalty cards redundant

argos pop up shop

Argos planning to stage more pop-up shops Subscription

06 Apr 2017 | By Emma Weinbren

Eight temporary shops in festivals and remote locations such as the Isles of Scilly proved “very popular”

Argos Ad

Argos plans 80 days of date-stamped ads for spring/summer Subscription

05 Apr 2017 | By Emma Weinbren

The 10-second ads will also focus heavily on its same-day delivery proposition

Waitrose tuna ad

Waitrose highlights tuna sourcing in latest ad Subscription

03 Apr 2017 | By Emma Weinbren

The ad forms part of the retailer’s campaign to promote its ethical sourcing credentials

girl on facebook one use

Facebook ads 'have most impact on stores' Subscription

31 Mar 2017 | By Ian Quinn

Fmcg brands that ignore Facebook’s reach to potential customers could be missing out on major sales uplifts says Dunnhumby

gary maclean brakes scotland

MasterChef winner Gary Maclean teams up with Brakes Scotland Subscription

23 Mar 2017 | By Matt Strudwick

Brakes Scotland currently has 80 suppliers providing 400 Scottish product lines

Tu advertising

Sainsbury's Tu clothing gets weather-responsive ad campaign

15 Mar 2017 | By Emma Weinbren

Interactive screens will use Met Office data to show the best Tu outfit for current weather conditions

waitrose shelf edge video ticketing

Waitrose trials video shelf-edge ticketing Subscription

24 Feb 2017 | By Ian Quinn

The supermarket has started a 12-week trial at its store in Trumpington, Cambridge

Tim Mason still

Tim Mason on how retailers can harness mobile, search and voice in store - video Video

23 Feb 2017 | By Tim Mason

In this video, Eagle Eye CEO Tim Mason explains why retailers have to embrace connectivity in store

sainsburys fooddancing

Sainsbury's #fooddancing ad proves a hit on Twitter Subscription

15 Feb 2017 | By Emma Weinbren

The 6,788 mentions on Twitter since launch on 18 January are overwhelmingly positive…

co-op fairtrade ad

New Co-op ad champions Fairtrade and British sourcing Video

15 Feb 2017 | By Ian Quinn

The society is targeting a million new members by the end of 2017 - a year ahead of its original plans

spar beer event

Spar runs beer promotional event to drive growth Subscription

02 Feb 2017 | By Ellis Hawthorne

Month-long event will feature in-store promotions on popular craft, ale and world beer ranges

caterforce new logo

Caterforce updates image with new logo and strapline Subscription

02 Feb 2017 | By Matt Strudwick

Rebranding aims to position itself as a “group with increased confidence’

brownlee brothers aldi partnership

Triathletes Alistair and Jonathan Brownlee in Aldi partnership Subscription

02 Feb 2017 | By Matt Strudwick

The brothers join other Team GB members in supporting Aldi’s Get Set to Eat Fresh educational programme

co-op sorted food now cook it

Co-op tackles kitchen skills gap with web lessons Subscription

30 Jan 2017 | By Ian Quinn

The Now Cook It mobile-enabled website went live today, following its partnership with YouTube cooking channel SORTEDfood

asda online ad tech

Asda to use Walmart tech for targeted online ads Subscription

26 Jan 2017 | By Ian Quinn

Drinks giant Lucozade has become one of the first to take advantage of the technology

co-op screenshot

Shane Meadows directs series of short films for Co-op ads Video

18 Jan 2017 | By Ian Quinn

The society today revealed a target to recruit a million new members by the end of 2017

sainsbury's dancing ad

Sainsbury's unveils food dancing ad Video

18 Jan 2017 | By Emma Weinbren

First execution by Wieden & Kennedy marks dramatic change in direction

aldi teenage cancer trust link

Aldi establishes five-year link with Teenage Cancer Trust

13 Jan 2017 Updated: 16 Jan 2017 | By Matt Strudwick

Discounter will aim to raise a total of £5m for charity

alpro free from spar fixture

Alpro and Spar target free-from boost with fixture trial Subscription

12 Jan 2017 | By Kevin White

The ambient fixture, which also includes non-Alpro products, is being trialled in 55 Spar stores


Coupon scammers raking in nearly £250,000 a year Subscription

11 Jan 2017 | By Ian Quinn

The Institute of Promotional Marketing has warned of print at home style-fraud and ‘Frankenstein’ fakes

Asda Farm Stores

Farm brand pros and cons: they may annoy origin purists, but they do deliver Subscription

12 Apr 2017 | By James Halliwell

An actual old lady called Aunt Bessie didn’t make that packet of frozen Yorkshire puddings. Don’t be so naïve – it’s just marketing.

aldi easter ad

Aldi's hamper shows an animated approach to Easter Video

12 Apr 2017 | By Mark Dishman

Like Christmas, Easter prompts a clutch of ads from the retailers

alasdair lennox quote web

Give stores the Freddie Mercury factor

06 Apr 2017 | By Alasdair Lennox

It’s time to adopt a more rock ’n roll approach to retail

kfc figgy

KFC gets into clean eating with blogger Figgy Poppleton-Rice

02 Mar 2017

Ella Mills might need a deep breath before she checks out KFC’s latest marketing lark

food dancing ad

Sainsbury's Food Dancing ad is a brave departure - I like it Subscription

27 Jan 2017 | By Adam Leyland

Some Waitrose customers joke that “Sainsbury’s was invented to keep the chavs out of Waitrose”

shane meadows co-op ad

Shane Meadows has highlighted the Co-op's brilliant campaign Subscription

20 Jan 2017 | By Ian Quinn

As foundations for a new campaign go, The Co-op’s seems to be made of stone

aldi ad duncan the duck

Aldi takes different tack with Duncan the indifferent duck Video

19 Jan 2017 | By Mark Dishman

Aldi’s ad people must be furious that rival Lidl has such a pun-worthy name

iceland christmas ad 2016

Iceland has a treat for 'Mr and Mrs Claus'. Baffling Video

08 Dec 2016 | By Mark Dishman

Meet Nick and Sarah Claus, the stars of Iceland’s Christmas ad

martijn bertisen quote web

Video's the Christmas marketing star Subscription

01 Dec 2016 | By Martijn Bertisen

Christmas is a time when customers expect (dare we say look forward to) more sentiment

morrisons trolleys

Safeway move another intriguing strategic play by Morrisons Subscription

25 Nov 2016 | By Adam Leyland

The Safeway brand is better known and more meaningful – to consumers at least – than Buyco’s ‘Independent’

liz claydon quote web

Why retailers should think beyond their Christmas ads Subscription

24 Nov 2016 | By Liz Claydon

As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales

Matt Lee opinion quote

The Black Friday opportunity for fmcg

22 Nov 2016 | By Matt Lee

Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture

brand marketing

Bahlsen Pick Up ...And Then Some ad

Bahlsen Pick Up biscuit bars get £2m campaign Subscription

22 Apr 2017 | By Beth Gault

New ad is expected to be seen by over 4.2m people at least once during five-week run

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

Lucozade Sport ad still feat. Anthony Joshua

Lucozade Sport backs boxer Joshua ahead of heavyweight clash Video

19 Apr 2017 | By Mark Dishman

Lucozade Sport is banking on a big fight with its new ad, focused on boxer Anthony Joshua

Grocer jobs Experts in FMCG

BerryWorld Ltd Senior Category Analyst

Senior Category Analyst - BerryWorld Ltd

Competitive + bonus + private healthcare + other benefits
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer


WNWN Webinar Panel

The Grocer's Waste Not Want Not webinar now available on demand

Experts from retail, manufacturing and charity are quizzed on their plans to tackle the mountain of food waste


Opportunities & Threats To Online Grocery Shopping

Shaping up the future of online grocery shopping



Are you ready for integrated food safety?

The implementation of comprehensive end-to-end Food Safety and Task Management strategies that utilize remote monitoring based upon IoT promise to provide businesses with a new cornerstone for building a comprehensive and preemptive Food Safety and Facilities plan.


Whitepaper: How can the multiples beat the discounters?

Aldi and Lidl are showing continued growth, but with 94% of customers shopping at both a multiple and a discounter, and with price only the fourth most important factor to a customer, the likes of Tesco, Asda and Sainsbury’s can still beat the discounters.


Whitepaper: Understand how customers connect with alcohol brands

In an occasion-driven industry like alcoholic drinks, there is not an ‘off-the-shelf’ consumer touchpoint journey.



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.