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Waitrose trials video shelf-edge ticketing Subscription

24 Feb 2017 | By Ian Quinn

The supermarket has started a 12-week trial at its store in Trumpington, Cambridge

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Tim Mason on how retailers can harness mobile, search and voice in store - video Video

23 Feb 2017 | By Tim Mason

In this video, Eagle Eye CEO Tim Mason explains why retailers have to embrace connectivity in store

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Sainsbury's #fooddancing ad proves a hit on Twitter Subscription

15 Feb 2017 | By Emma Weinbren

The 6,788 mentions on Twitter since launch on 18 January are overwhelmingly positive…

co-op fairtrade ad

New Co-op ad champions Fairtrade and British sourcing Video

15 Feb 2017 | By Ian Quinn

The society is targeting a million new members by the end of 2017 - a year ahead of its original plans

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Spar runs beer promotional event to drive growth Subscription

02 Feb 2017 | By Ellis Hawthorne

Month-long event will feature in-store promotions on popular craft, ale and world beer ranges

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Caterforce updates image with new logo and strapline Subscription

02 Feb 2017 | By Matt Strudwick

Rebranding aims to position itself as a “group with increased confidence’

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Triathletes Alistair and Jonathan Brownlee in Aldi partnership Subscription

02 Feb 2017 | By Matt Strudwick

The brothers join other Team GB members in supporting Aldi’s Get Set to Eat Fresh educational programme

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Co-op tackles kitchen skills gap with web lessons Subscription

30 Jan 2017 | By Ian Quinn

The Now Cook It mobile-enabled website went live today, following its partnership with YouTube cooking channel SORTEDfood

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Asda to use Walmart tech for targeted online ads Subscription

26 Jan 2017 | By Ian Quinn

Drinks giant Lucozade has become one of the first to take advantage of the technology

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Shane Meadows directs series of short films for Co-op ads Video

18 Jan 2017 | By Ian Quinn

The society today revealed a target to recruit a million new members by the end of 2017

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Sainsbury's unveils food dancing ad Video

18 Jan 2017 | By Emma Weinbren

First execution by Wieden & Kennedy marks dramatic change in direction

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Aldi establishes five-year link with Teenage Cancer Trust

13 Jan 2017 Updated: 16 Jan 2017 | By Matt Strudwick

Discounter will aim to raise a total of £5m for charity

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Alpro and Spar target free-from boost with fixture trial Subscription

12 Jan 2017 | By Kevin White

The ambient fixture, which also includes non-Alpro products, is being trialled in 55 Spar stores

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Coupon scammers raking in nearly £250,000 a year Subscription

11 Jan 2017 | By Ian Quinn

The Institute of Promotional Marketing has warned of print at home style-fraud and ‘Frankenstein’ fakes

Lidl On Price

Lidl readies 'Big on Quality, Lidl on Price' ad campaign Subscription

04 Jan 2017 | By Helen Gilbert

The first ad will air on Friday 6 January during Channel 4’s Big Fat Quiz of Everything

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M&S way ahead of rivals on Instagram follower numbers Subscription

15 Dec 2016 | By Michelle Perrett

Co-op Food and Ocado are trailing behind on photo-sharing app

The Co-op chiller doors shopper

Loyalty schemes 'at risk of alienating younger shoppers' Subscription

14 Dec 2016 | By Michelle Perrett

More than a third of 16 to 24-year-olds found loyalty schemes to be too complicated

co-op shoreditch

The Co-op and British Red Cross link to fight loneliness

13 Dec 2016 | By Michelle Perrett

A new report from the society and the Red Cross found epidemic levels of loneliness and social isolation in the UK

sainsburys crunchometer

Sainsbury's unveils 'crunch-o-meter' for crisps

12 Dec 2016 | By Emma Weinbren

The acceptable level of crunchiness will be set by human tasters for each product during development

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Budgens launches Nan Vs Deals digital Christmas ads Video

08 Dec 2016 | By Ellis Hawthorne

The videos are geo-targeted to store locations and each user will not see each advert more than twice

morrisons sue ryder christmas fundraising

Morrisons' #GivingTuesday raises over £10,000 for Sue Ryder Subscription

01 Dec 2016 | By Helen Gilbert

The supermarket is hoping to generate at least £100,000 for its partner charity this Christmas

co-op christmas ad

Co-op Christmas ad plays up ethical and community credentials Video

01 Dec 2016 | By Helen Gilbert

Co-op pledged to give 1% of own-brand sales to good causes in September

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Mrs Claus at M&S the most talked-about supermarket Christmas ad

18 Nov 2016 | By Emma Weinbren

The M&S ad racked up 40,000 mentions on social media in five days, with Sainsbury’s close behind with its Greatest Gift ad

Lidl xmas ad

Lidl highlights turkey farming standards with Christmas ad Video

16 Nov 2016 | By Emma Weinbren

A sceptical shopper pays a visit to a Lidl turkey farm, where she can see how the animals are treated first-hand

m&s christmas ad 2016

M&S launches 'emotional' Mrs Claus Christmas TV campaign Video

11 Nov 2016 | By Emma Weinbren

Supermarket will target 7.5 million people this weekend through slots on Gogglebox and The X Factor

food dancing ad

Sainsbury's Food Dancing ad is a brave departure - I like it Subscription

27 Jan 2017 | By Adam Leyland

Some Waitrose customers joke that “Sainsbury’s was invented to keep the chavs out of Waitrose”

shane meadows co-op ad

Shane Meadows has highlighted the Co-op's brilliant campaign Subscription

20 Jan 2017 | By Ian Quinn

As foundations for a new campaign go, The Co-op’s seems to be made of stone

aldi ad duncan the duck

Aldi takes different tack with Duncan the indifferent duck Video

19 Jan 2017 | By Mark Dishman

Aldi’s ad people must be furious that rival Lidl has such a pun-worthy name

iceland christmas ad 2016

Iceland has a treat for 'Mr and Mrs Claus'. Baffling Video

08 Dec 2016 | By Mark Dishman

Meet Nick and Sarah Claus, the stars of Iceland’s Christmas ad

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Video's the Christmas marketing star Subscription

01 Dec 2016 | By Martijn Bertisen

Christmas is a time when customers expect (dare we say look forward to) more sentiment

morrisons trolleys

Safeway move another intriguing strategic play by Morrisons Subscription

25 Nov 2016 | By Adam Leyland

The Safeway brand is better known and more meaningful – to consumers at least – than Buyco’s ‘Independent’

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Why retailers should think beyond their Christmas ads Subscription

24 Nov 2016 | By Liz Claydon

As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales

Matt Lee opinion quote

The Black Friday opportunity for fmcg

22 Nov 2016 | By Matt Lee

Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture

m&s mrs claus

Christmas advertising campaigns review part two Video Subscription

17 Nov 2016 | By James Halliwell

In part two of our Christmas ad review, our experts get to grips with trampolines, turkey farms and Mrs Claus

warren johnson quote web

Lego's move is a good foundation for change Subscription

17 Nov 2016

The brand’s withdrawal of advertising from the Daily Mail sets an example for other well-known brands to follow

aldi kevin the carrot

Carrots and cynicism: experts rate the Christmas ads Video Subscription

11 Nov 2016 | By James Halliwell

Tesco impresses our panel in part one of our Christmas ad review

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How fmcg companies can be seen by shoppers Subscription

27 Oct 2016 | By Jeremy Garlick

Fmcg companies have for a long time put effort into understanding consumer needs and occasions

brand marketing

social media

Which brands are getting it right on social media? Subscription

24 Feb 2017 | By Megan Tatum

The industry has recruited many social media followers and fans – but how can they actually engage with them?

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

ritz ad

Ritz turns down the volume in favour of visuals Video

23 Feb 2017 | By Mark Dishman

We’ve had a song and dance spectacular and comedy lip-syncing - but for its latest ad Ritz is turning down the volume



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