aldi teenage cancer trust link

Aldi establishes five-year link with Teenage Cancer Trust

13 Jan 2017 Updated: 16 Jan 2017 | By Matt Strudwick

Discounter will aim to raise a total of £5m for charity

alpro free from spar fixture

Alpro and Spar target free-from boost with fixture trial Subscription

12 Jan 2017 | By Kevin White

The ambient fixture, which also includes non-Alpro products, is being trialled in 55 Spar stores

coupons

Coupon scammers raking in nearly £250,000 a year Subscription

11 Jan 2017 | By Ian Quinn

The Institute of Promotional Marketing has warned of print at home style-fraud and ‘Frankenstein’ fakes

Lidl On Price

Lidl readies 'Big on Quality, Lidl on Price' ad campaign Subscription

04 Jan 2017 | By Helen Gilbert

The first ad will air on Friday 6 January during Channel 4’s Big Fat Quiz of Everything

M&S living wall

M&S way ahead of rivals on Instagram follower numbers Subscription

15 Dec 2016 | By Michelle Perrett

Co-op Food and Ocado are trailing behind on photo-sharing app

The Co-op chiller doors shopper

Loyalty schemes 'at risk of alienating younger shoppers' Subscription

14 Dec 2016 | By Michelle Perrett

More than a third of 16 to 24-year-olds found loyalty schemes to be too complicated

co-op shoreditch

The Co-op and British Red Cross link to fight loneliness

13 Dec 2016 | By Michelle Perrett

A new report from the society and the Red Cross found epidemic levels of loneliness and social isolation in the UK

sainsburys crunchometer

Sainsbury's unveils 'crunch-o-meter' for crisps

12 Dec 2016 | By Emma Weinbren

The acceptable level of crunchiness will be set by human tasters for each product during development

budgens nan vs deals

Budgens launches Nan Vs Deals digital Christmas ads Video

08 Dec 2016 | By Ellis Hawthorne

The videos are geo-targeted to store locations and each user will not see each advert more than twice

morrisons sue ryder christmas fundraising

Morrisons' #GivingTuesday raises over £10,000 for Sue Ryder Subscription

01 Dec 2016 | By Helen Gilbert

The supermarket is hoping to generate at least £100,000 for its partner charity this Christmas

co-op christmas ad

Co-op Christmas ad plays up ethical and community credentials Video

01 Dec 2016 | By Helen Gilbert

Co-op pledged to give 1% of own-brand sales to good causes in September

m&s mrs claus

Mrs Claus at M&S the most talked-about supermarket Christmas ad

18 Nov 2016 | By Emma Weinbren

The M&S ad racked up 40,000 mentions on social media in five days, with Sainsbury’s close behind with its Greatest Gift ad

Lidl xmas ad

Lidl highlights turkey farming standards with Christmas ad Video

16 Nov 2016 | By Emma Weinbren

A sceptical shopper pays a visit to a Lidl turkey farm, where she can see how the animals are treated first-hand

m&s christmas ad 2016

M&S launches 'emotional' Mrs Claus Christmas TV campaign Video

11 Nov 2016 | By Emma Weinbren

Supermarket will target 7.5 million people this weekend through slots on Gogglebox and The X Factor

holland and barrett polar bear

Holland & Barrett campaign aims to help boost immune systems

27 Oct 2016 | By Carolyn Robertson

Holland & Barrett poses the question Are You Winter Body Ready? with polar bear in shop windows

asda warewolf halloween ad

Asda's werewolf family warms hearts for Halloween Video Subscription

20 Oct 2016 | By Mark Dishman

Proof if any more were needed that Halloween is now serious business in the UK comes in the form of Asda’s new ad

ferrero rocher

Diwali and Eid 'missed opportunity' for independent retailers

14 Oct 2016 | By Carolyn Robertson

Some 71% of retailers do not actively engage with customers around the occasions

marks and spencer harvest ad

M&S launches new 'Adventures' TV ad highlighting autumn foods

12 Oct 2016 | By Carolyn Robertson

Recipes featured in the ad include one for a mini roast and one for salmon and butternut pockets

argos sainsbury's

Sainsbury's looks to drive Argos awareness with pop-up shops

12 Oct 2016 | By Emma Weinbren

Sainsbury’s CEO Mike Coupe said his ambition was to put an Argos concession or click & collect point in all supermarkets

cooking millennials

The Co-op and Sortedfood look to improve millennials' cooking Subscription

10 Oct 2016 | By Carolyn Robertson

Co-op research found one in four millennials were not interested in learning how to cook

co-op ad

'That's the Co-op way' ad push highlights ethical sourcing Video Subscription

03 Oct 2016 | By Carolyn Robertson

Multimedia campaign launched on Friday with TV, outdoor and press elements

sainsbury's gary

Sainsbury's 'Gary' vegan cheese takes social media by storm

03 Oct 2016 | By Emma Weinbren

Supermarket jokingly rebrands free-from cheese on Twitter following Facebook rant

ocado delivery

Ocado and Vitality link for 'healthy food' discounts Subscription

30 Sep 2016 | By Emma Weinbren

Vitality members will get free delivery on their Ocado orders if at least 30% of the spend is on healthy food

spar halloween

Spar launches digital tools for Halloween marketing

23 Sep 2016 | By Ellis Hawthorne

In the run-up to Halloween, Spar will be running digital marketing initiatives online for kids

waitrose top rated

Waitrose adds Top Rated customer reviews to products Subscription

23 Sep 2016 | By Ronan Hegarty, Carolyn Robertson

The new Top Rated campaign highlights products that have been given its top 5-star rating

iceland christmas ad 2016

Iceland has a treat for 'Mr and Mrs Claus'. Baffling Video

08 Dec 2016 | By Mark Dishman

Meet Nick and Sarah Claus, the stars of Iceland’s Christmas ad

martijn bertisen quote web

Video's the Christmas marketing star Subscription

01 Dec 2016 | By Martijn Bertisen

Christmas is a time when customers expect (dare we say look forward to) more sentiment

morrisons trolleys

Safeway move another intriguing strategic play by Morrisons Subscription

25 Nov 2016 | By Adam Leyland

The Safeway brand is better known and more meaningful – to consumers at least – than Buyco’s ‘Independent’

liz claydon quote web

Why retailers should think beyond their Christmas ads Subscription

24 Nov 2016 | By Liz Claydon

As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales

Matt Lee opinion quote

The Black Friday opportunity for fmcg

22 Nov 2016 | By Matt Lee

Brands tempted by Black Friday should keep their eyes firmly on Christmas trading, argues Matt Lee of Capture

m&s mrs claus

Christmas advertising campaigns review part two Video Subscription

17 Nov 2016 | By James Halliwell

In part two of our Christmas ad review, our experts get to grips with trampolines, turkey farms and Mrs Claus

warren johnson quote web

Lego's move is a good foundation for change Subscription

17 Nov 2016

The brand’s withdrawal of advertising from the Daily Mail sets an example for other well-known brands to follow

aldi kevin the carrot

Carrots and cynicism: experts rate the Christmas ads Video Subscription

11 Nov 2016 | By James Halliwell

Tesco impresses our panel in part one of our Christmas ad review

jeremy garlick quote web

How fmcg companies can be seen by shoppers Subscription

27 Oct 2016 | By Jeremy Garlick

Fmcg companies have for a long time put effort into understanding consumer needs and occasions

chris cooper quote web

Shopper mindsets take marketing beyond demographics Subscription

05 Oct 2016 | By Chris Cooper

What was once typical of the grocery sector is becoming increasingly irrelevant

aldi einfach ist mehr ad

Aldi and the art of minimalism Video

22 Sep 2016 | By Julia Glotz

The discounter is making waves with its first ever TV ad in Germany - featuring neither products nor price messages

Steve Parfett opinion quote

Digital is the way forward for loyalty Subscription

15 Sep 2016 | By Steve Parfett

Despite looking at several loyalty propositions I have not found one yet that can be made to work in c-stores

brand marketing

Coca-Cola Zero Sugar Tastes More Like Coke ad

Coca-Cola Zero Sugar gets £4.5m Tastes More Like Coke push Subscription

16 Jan 2017 | By Daniel Selwood

Activations include a 20-second TV commercial that will run until the end of February

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

It's Creme Egg Hunting Season still

We're going on a (weird) Creme Egg hunt Video

12 Jan 2017 | By Mark Dishman

Cadbury faced hostility when it switched out the Dairy Milk chocolate from its Creme Eggs in 2015



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