In retail, only what gets measured gets managed - video

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Source: Music: bensound.com

Retailers have reams of data about store performance but surprisingly little in the way of solid, quantifiable insight about their customers. That’s a huge oversight, says Tim Mason of Eagle Eye in this video, which also seems him explain how an early Clubcard experience alerted him to the transformational power of customer data.

Click here to read Tim’s full column on the same subject

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