london 2012 news
'Communication is only way to prevent Olympic chaos'
The Olympics will bring chaos to the fmcg supply chain unless there is better communication between organisers, retailers and logistics providers, pallet specialist LPR has warned.
Mark Ronson and Katy B move to the Olympic beat Subscription
Coca-Cola has launched its global Olympic ad campaign ‘Move to the Beat’, fronted by music producer Mark Ronson, singer Katy B and a number of Olympic athlete hopefuls.
Shoppers ‘don’t know who Olympic sponsors are’ Subscription
Sponsors of the London Olympics may not be getting much bang for their buck, according to a new poll that found many shoppers unable to name a single commercial partner of the upcoming jamboree.
Sainsbury’s ups Paralympics backing with contenders’ TV profiles Subscription
Paralympics Games sponsor Sainsbury’s is backing a second series of short films focusing on Paralympic athletes.
analysis & features
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more olympic news
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Dairy Milk postcards help sport fans cheer on Team GB
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British leek growers link to London 2012 Subscription
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Olympic hygiene deal aims to ward off E.coli Subscription
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Cereal bar muscles in on Cadbury’s Olympic dream Subscription
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Cadbury reveals two new Olympic tie-ins Subscription
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Nighttime deliveries ‘should be legacy of Olympics logistics’ Subscription
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Sainsbury’s calls on 1 Million Kids to get into Paralympic sport Subscription
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FSA: councils must raise their game for Olympics Subscription
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Sainsbury’s bags Beckham to take over from Oliver Subscription
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‘Share the Glory’ is Co-op’s 2012 theme Subscription
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Keep Team GB Pumped, urges Cadbury Subscription
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Olympics is our biggest challenge ever says FSA Subscription
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Sainsbury’s switches sights to Paralympics Subscription
opinion
Olympic opportunity is here – let’s get to work Subscription
Years of planning, discussion and debate have now passed and we have finally entered the Olympic year.
The loyalty equation is usability vs visibility
The power of social media to conflate our private and work lives has recently hit the headlines, with Olympics volunteers banned from discussing the Games online.
London 2012 is a golden ‘green’ opportunity Subscription
Breakthroughs in sustainability from CCE and others will set new standards for the grocery industry.
Poll
David Cameron wants 'drunk tanks' and 'booze buses' to tackle British drinking culture.
