Vince is fmcg editor at The Grocer and covers news of developments in food, drink, entertainment, health & beauty and toys. Contact him with details of new product launches, other innovations and advertising campaigns.
Stories by this contributor.
30 Jan 2012
Premier Foods is launching a new ad push for Loyd Grossman as part of previously announced plans to double the marketing spend on its key brands in 2012.
03 Oct 2011
Brits have munched their way through 120 million more boxes, bags and bars of sweets and chocolates in the past year. Supermarket sales of sweets soared almost 5% year-on-year to a whopping 2.9 billion packs, while the value of the market…
02 Jun 2012
Retailers could be jailed for selling 12-rated video games to children below that age under proposals being considered by parliament.
03 Nov 2013
151 Products is extending its Tango personal care range into liquid hand soaps and bubble baths…
14 Dec 2012
2 Sisters is challenging Chicago Town’s Deep Dish with the launch of its first microwaveable San Marco frozen pizza…
05 May 2013
Publisher Pedigree Books is looking to stand out in the crowded annuals market by including a free mask…
08 Dec 2012
Crosse & Blackwell is relaunching its 4Kids children’s canned pasta range…
A licence to Pep(pa) up your brand Subscription
08 Sep 2013
With the right partner and a sound commercial strategy, brand licensing can help to boost sales and listings…
17 Dec 2011
Tate & Lyle is claiming its newest product - a blend of sugar and herbal extract stevia - halves the sugar consumers need to use.
31 Mar 2012
WeightWatchers is revamping the look of its entire food and drink range.