Brazilian trade representatives at the Meat and Livestock Commission’s annual Outlook conference appeared intent on staking their claim to a bigger share of world beef demand.
However, it was clear processors there had not yet found a solution to the problem posed by forequarter meat, which sells too cheaply to be transported long distances.
Most commentators at the event felt the US would remain Brazil’s prime customer. But Carsten Jakobsen, president of pigmeat supplier Danish Crown, admitted to facing increased low-cost competition from Brazil and potentially Eastern Europe. But he vowed that his group would continue to exploit markets worldwide.
Mick Sloyan, chief executive of the British Pig Executive, promised the UK industry was dealing with production costs, herd health and image enhancement which would ensure effective competition.