Appletiser is to launch a major direct sampling programme targetting 500,000 women aged 25-35. The six-week roadshow, starting next week, will tour major UK city centres and shopping complexes and will offer free 200ml can samples with the opportunity to win a Mini Cooper in a free prize draw. It will be accompanied by a "100% Pure No Bull" money-off postcard campaign in health clubs to promote Appletiser as a fizzy drink with no added sugar and additives. {{P&P }}