Bakehouse, best known for supplying frozen Continental pastries and bread to in-store bakeries and foodservice outlets, has appointed a number of NAMs to enlarge its sales force.

The company has appointed Adrian Dodds and Fiona Bonham as retail NAMs.

In new roles, Bonham joins from Winterbotham Darby, where she sold bakery products to major multiples, while Dodds has experience in account management for major UK retailers.

Bakehouse has also appointed Melanie Macleod to the new role of wholesale NAM. She joins from Kraft Foods where she worked closely with major retail and foodservice accounts.