Burton's Foods is stepping up its rivalry with McVitie's by producing its own biscuit market report. Market leader McVitie's has long been the only major player to produce an annual sector report but Philippe Roucoule, category development controller at Burton's and author of the rival report, said: "This redresses the balance."
One senior buyer told The Grocer: "McVitie's annual report is a valuable tool but there is nothing wrong with a new perspective."

{{P&P }}