Rice wars have hit the microwaveable rice aisles as upstart brand Veetee looks set to overtake old-favourite Tilda. IRI figures seen exclusively by The Grocer show Veetee’s microwaveable Dine In range – launched in May 2007 –has upped its...
Veetee is targeting a more discerning rice consumer with four premium products to add life to basic curries or chilli con carne. Its premium, brown and organic basmati rice variants, along with Goan red & wild rice, will be available from...
Importer Trustin Unimerchants is to introduce Kohinoor, India's biggest premium basmati rice brand, to the UK retail market.
Pack sizes from 0.5kg to 10kg, with prices similar to Tilda and Veetee products, will reach shelves in early summer....
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