Veetee is aiming to capitalise on the current trend for all things Bollywood with a support campaign for its rice range featuring a fitness squad. Called the Rice Crackers, the troupe will demonstrate BollyAerobics ­ a mixture of Indian dance and strenuous exercise ­ at Asian music and dance festivals from next week to October. Visitors to Veetee's stand will also get the chance to sample products and get cooking tips from food experts. {{P&P }}

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