A new range of packaging has been developed for West Country Cheeses.

Farmhouse Cheesemakers used design agency Pearlfisher to give its range of high quality handmade cheeses a makeover.

The packaging now aims to communicate the authenticity and heritage of the products.

Designer Lisa Simpson said: “All the imagery is easily identifiable as typifying the
West Country.” The new-look packs will be on sale in Waitrose stores from the end of November.