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Asda is wading deeper into the supermarket price war with a major new rollback campaign, The Grocer can reveal. The retailer launched a series of ads in the national papers this morning announcing 3,000 rollbacks on everyday essentials including bread, milk and bananas.
Farmers in England are reporting a significant downturn in wheat and oilseed rape yield caused by the recent drought. A survey of National Farmers Union members carried out over the past two months predicted wheat yields in 2011 would be 14% down on the average output to around 6.5 tonnes ...
The Food Drink Federation has appointed National Farmers Union director Terry Jones as its new communications chief.
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