Arla Foods UK is wooing new fans with an extension of its Discover.. cheese range.

Additions include Creamy Blue - milder than standard blue cheeses - and Creamy Blue Cubes in a herb and spice infused oil. Both will target consumers looking to use blue cheese in snacks.

The company is targeting slimmers with a Halloumi Light variant, which it said looks and tastes like the standard cheese but has fewer calories.