Tuesday 29 September at 5pm
Toothpaste and smoking quitting aids helped drive growth at the consumer healthcare arm of GlaxoSmithKline over the past three months.
GlaxoSmithKline is ploughing 2.1m into supporting the launch of its new Aquafresh Extra Care mouthwash range with a campaign positioning the range as suitable for children and adults alike.
GlaxoSmithKline is spending £2.5m in support of two of its toothpaste brands, Sensodyne and Macleans.Sensodyne is being supported by a £1.4m national TV campaign that will run until June 27. Two new ads will focus on Sensodyne Total Care Gentle...
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