UBUK is taking on the custard cream in the everyday biscuit category with a sandwich-style product under the HobNobs brand.

HobNobs Creams sandwich a layer of vanilla or chocolate-flavoured whipped cream between two of the traditional, popular oaty biscuits.

In March this year the HobNobs range was extended to include a milk chocolate & orange variant which Paul Graham, grocery trading director, said had performed well. He added that the new entrants would build on this success and generate more interest in everyday biscuits.

"This is a prime time to launch HobNobs creams," he said. "We recognise that pleasure is still a key purchase motivator for consumers and are committed to developing this sector to add solid market growth."

UBUK has also given its McVitie's Minis a facelift with improved packaging across cookies, HobNobs and chocolate digestives lines. Packs contain six mini bags and will retail at 99p.