Blended vodka brand Hpnotiq is being relaunched into the UK off-trade following success in the US market.

The brand, which will be distributed by Chartered Blends, is a mix of premium vodka, Cognac and natural fruit juices, including blueberry, which gives its distinctive colour. It can be drunk on its own or mixed with Champagne and has a retail price of £18.99.

Realisation director Glen Gribbon said: "We're marketing a unique and clearly distinguishable speciality liqueur with great potential."

The launch will be supported by a PR campaign focusing on the UK dance and club scene, targeting 18 to 30-year-old women.