Shloer launches a £1.75m advertising offensive next week, part of £6m backing for the grape drink this year. TV ads break on Monday (June 17) on GMTV, Channel 5 and key ITV regions for two months, repeating in the Christmas run up. The ads, featuring animated female flamingos, were developed by Devon-based agency Bray Leino. Mike Coppard, marketing director at Shloer, said: "Our research shows the beauty, elegance and sociability of flamingos appeals to our target audience of ABC1 women over 25." {{P&P }}