Ad icon Captain Birds Eye returns to TV on Monday (July1) complete with full white beard. The ancient mariner ­ who, controversially, was replaced by a younger, hunkier version a few years ago ­ has been resurrected for a £7.7m campaign for a reformulated Birds Eye range which is now lower in fat. Kicking off with an ad focusing on Cod Fish FIngers, the Captain will offer a Captain's Promise guarantee on the nutritional value of the products. {{P&P }}

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