Beiersdorf UK is to support skincare brand Nivea Visage moisturiser range All Day Aqua with a heavyweight TV, press and doordrop campaign starting next month. A 20-second ad breaks on July 8 and is scheduled to run for two months, targeting ABC1 women aged 16-35. Print ads, meanwhile, will run in 12 titles with younger consumers being sought through placements in magazines such as Company and 19. A sampling campaign also starts next month with mini sachets of All Day Aqua set to be delivered to around two million women nationwide. More than £1m has been earmarked for the push. {{P&P }}

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