Pilgrim's Choice Vintage Handmade' Cheddar now sports new black parchment packaging to help it stand out from the yellow brick wall' of the cheese cabinet.
The original pack has been joined by a new twin pack carrying a Save £1.00' flash. The brand's marketing support includes sampling at shows, with consumer press adverts planned for the autumn.
{{MARKETING - P&P }}
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Pilgrim's progress to parchment
2001-03-17T00:00:00+00:00
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