A premium tier is being added to one of importer PLB Wines' Spanish wine ranges, in order to allow the growing number of Rioja fans to trade up.

Precioso Rioja Reserva, which undergoes at least three years ageing - one in oak and two in a bottle - is aimed at both off and on-trade consumers, with a retail price of £7.99.

The Precioso brand was launched by PLB in 2004 to offer UK consumers a modern and approachable wine from the Rioja region.

Spokesman Alex Canneti said: "Adding the Reserva tier is a natural progression and gives consumers an opp-ortunity to trade up with a name they know and trust."

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