Traditional meals for blokes are the inspiration for a new limited edition range joining the McCoy's crisps stable next month.

Brand owner UBUK is also using limited editions to add variety to Hula Hoops and Mini Cheddars.

Grocery trading director Paul Graham said: "Flavour variety creates interest at point of purchase and brings new users to the brands."

The McCoy's Pub Grub range includes sausage, onion & gravy, ploughman's cheese & pickle and steak & ale pie variants and come in a variety six-pack (rsp:£1.29).

The Hula Hoops new Pirates range in Smugglers Smokey Bacon and Caribbean Prawn Cocktail flavours is backed by an on-pack promotion to win £5,000 in gold and includes a mixed 99p seven-pack.

Mini Cheddars' new lines are a cheese & onion seven-pack at £1.19, a similar-sized variety pack containing extra mature Cheddar, cheese & onion and original flavours, and a cheese & onion handy pack.