Britvic Soft Drinks will match up tennis fans with Wimbledon centre court tickets in a mobile phone picture competition - part of its Robinsons squash brand tournament sponsorship.

Running for the first three days of the championships (26-28 June), the 'Court on Camera' promotion lets queuing tennis fans send photos of their favourite Wimbledon moments to a giant display screen.

Each day, the picture that is judged to best capture the atmosphere will win VIP centre court seats.

The activity, created by mobile marketing specialist Enpocket, ties in with the brand's text-to-win Wimbledon on-pack promotion.