n Interbrew is launching a draught barrel version of Boddingtons into the take-home market.
n The five-litre barrel, priced at £13.99, rolls out to the trade next month and is designed to be kept in the fridge.
n Interbrew has already tried the concept with its market leading lager brand, Stella Artois. Beverage Brands is also following suit with a similar format for WKD.