A range of spreadable, fruit-flavoured cheeses is being launched by Abergavenny Fine Foods.
The Fresh as a Daisy cheeses come in Cheddar, Stilton or Wensleydale variants which will retail for between £1.25 and £1.35.
Abergavenny's sales director Bryson Craske said the brand name built on the fact the spreadable cheeses were completely natural.
The product offers a 32-day chilled shelf life and has already won listings with a couple of multiples.
Its development comes on the back of the work already done by Abergavenny to develop own label spreadable cheeses for retailers such as Sainsbury.
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