British food and drink firms who take an "inconsistent approach" to exporting came under fire in New York from Jim Walker, joint md (sales) of Walkers Shortbread. Walker, the current holder of Food from Britain's Exporter of the Year award, said: "Too many of our firms cease their exporting campaigns when times get tough. "Reaction to foot and mouth, the banana war and economic issues have all hit trade to the US, and some sales efforts have been dead in the water. "But we have to take it on the chin and persevere." Walker also warned that UK shippers should not be too quick to change their overseas distributors. "You don't get results immediately. Patience is important." Walker's comments were echoed by Food from Britain chief executive David McNair: "Unfortunately, there is still a mentality in some UK firms which sees exporting as a dumping ground for surplus capacity. Our job is to change that." {{NEWS }}