Suave dinner-jacketed acappella singers will be presenting shoppers with Magnum Moments as part of Wall's instore support for its ice cream brands this summer. The activity, which is taking place in selected Tesco stores on Fridays, Saturdays and Sundays until August 14, also includes female performers racing around with trolleys full of Carte d'Or ice cream and repeatedly returning to the freezer for "just one more tub". At the tills they chat to shoppers about how little the product costs and encourage them to buy it. The idea, according to the company, is to communicate key messages and to tempt consumers to sample the products on the spot. {{P&P }}