Last year: 126 ▲
Sales: £85.3m (+15.6%)
Rustlers has whipped up £11.5m growth, making it our fastest growing challenger brand. Rustlers sought to shed its laddish image with a £2.5m push aimed at putting its flame-grilled credentials at the heart of its identity. It’s working - Brits chowed down on an extra 7.5 million microwaveable burgers. To further posh up its nosh, the brand is due to roll out two Gourmet burgers in brioche buns this April (rsp: £3).