Marketing news
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Florette partners with Jet2holidays and Megan McKenna
The on-pack promotion will launch on 1 May and appear on over six million packs of Florette
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Jeremy Clarkson’s Diddly Squat brand hits Amazon Fresh shelves
It is the first major listing for Clarkson’s brand
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Cheestrings partners with The Garfield Movie
The snacking cheese brand will run an exclusive on-pack promotion in partnership with The Garfield Movie
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OceanSaver to make TV debut with advert featuring a singing crab quartet
The crabs’ vocals are provided by Bristolian sea shanty group The Longest Johns
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Iceland returns to TV screens with primetime campaign
Iceland had made a “significant investment” in the new 12-month primetime TV campaign, which will feature the slogan ‘That’s why we go to Iceland’
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Big Drop successfully challenges ‘Dry January’ trademark application by Alcohol Change UK
The ruling means brands can talk about Dry January in terms of not drinking in January without fear of reprise
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Yoplait teams up with TV’s Josie Gibson for kids’ yoghurt push
Children were increasingly being fed ultra-processed, high-energy, nutrient-poor foods such as biscuits and cakes instead of yoghurt, Yoplait said
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Fridge Raiders launches multimillion-pound Get the Day Done campaign
The campaign centres on Fridge Raiders as a convenient, high-protein option for busy lifestyles, the brand said
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Persil hires Usain Bolt to promote new ‘short-cycle’ detergent
Bolt will feature in a multimillion-pound campaign to promote Persil Wonder Wash from May
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Campaign group lodges CMA complaint over ‘false’ salmon farming claims
Scamon Scotland claimed Aldi, Asda, Co-op, Lidl, M&S, Sainsbury’s and Tesco had displayed false claims over fish farming
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Morrisons launches personalised loyalty card rewards for customers’ favourite brands
The My Points Boosters scheme is being trialled in the latest phase of the relaunch of its More Card programme
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Dragons’ Den-backed Alf Turner sausages back in the mults
The Hampshire-based butcher brand has secured listings for two sausage lines
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Tesco reveals new Clubcard Prices branding after Lidl court defeat
The yellow circle in a blue square, which High Court ruled infringed Lidl’s trademark rights for its similar yellow circle branding, has been swapped for a new design in Tesco’s app
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Blue Dragon relaunches sweet chilli cooking sauce as condiment
A reformulated version of the sauce, which is ‘slightly thicker’ than the original, will hit shelves later this month
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Peckham bakery Flake Bake wins Aldi listing for Jamaican beef patty
‘We’ve worked so hard for the last 10 years and this feels like the ultimate dream,’ said co-owner Mike Williams
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Bolt makes ‘unshakeable delivery bag’ design open source
The company has made the design for ‘The Unshakeable Bag’ freely available to competitors “for the benefit of food delivery customers worldwide”
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Sainsbury’s launches new ‘Good to Know’ campaign in stores
PoS signs featuring the slogan ‘Good to Know’ began rolling into stores in April, with with the slogan also set to feature prominently in advertising throughout 2024
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JW Filshill launches new website with mobile-friendly features
The new website will have new functionalities for handheld devices and will be linked to the Filshill app
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CMBC downplays Kronenbourg name in 1664 revamp
It comes after CMBC acquired the rights to the Kronenbourg brand last year
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Primula launches limited edition Cheddar & Chorizo variant
The new product begins with the ‘comforting familiarity of creamy cheddar cheese, followed by a delightful burst of chorizo’