Marketing news
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Yoplait teams up with TV’s Josie Gibson for kids’ yoghurt push
Children were increasingly being fed ultra-processed, high-energy, nutrient-poor foods such as biscuits and cakes instead of yoghurt, Yoplait said
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Fridge Raiders launches multimillion-pound Get the Day Done campaign
The campaign centres on Fridge Raiders as a convenient, high-protein option for busy lifestyles, the brand said
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Persil hires Usain Bolt to promote new ‘short-cycle’ detergent
Bolt will feature in a multimillion-pound campaign to promote Persil Wonder Wash from May
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Campaign group lodges CMA complaint over ‘false’ salmon farming claims
Scamon Scotland claimed Aldi, Asda, Co-op, Lidl, M&S, Sainsbury’s and Tesco had displayed false claims over fish farming
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Morrisons launches personalised loyalty card rewards for customers’ favourite brands
The My Points Boosters scheme is being trialled in the latest phase of the relaunch of its More Card programme
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Dragons’ Den-backed Alf Turner sausages back in the mults
The Hampshire-based butcher brand has secured listings for two sausage lines
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Tesco reveals new Clubcard Prices branding after Lidl court defeat
The yellow circle in a blue square, which High Court ruled infringed Lidl’s trademark rights for its similar yellow circle branding, has been swapped for a new design in Tesco’s app
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Blue Dragon relaunches sweet chilli cooking sauce as condiment
A reformulated version of the sauce, which is ‘slightly thicker’ than the original, will hit shelves later this month
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Peckham bakery Flake Bake wins Aldi listing for Jamaican beef patty
‘We’ve worked so hard for the last 10 years and this feels like the ultimate dream,’ said co-owner Mike Williams
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Bolt makes ‘unshakeable delivery bag’ design open source
The company has made the design for ‘The Unshakeable Bag’ freely available to competitors “for the benefit of food delivery customers worldwide”
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Sainsbury’s launches new ‘Good to Know’ campaign in stores
PoS signs featuring the slogan ‘Good to Know’ began rolling into stores in April, with with the slogan also set to feature prominently in advertising throughout 2024
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JW Filshill launches new website with mobile-friendly features
The new website will have new functionalities for handheld devices and will be linked to the Filshill app
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CMBC downplays Kronenbourg name in 1664 revamp
It comes after CMBC acquired the rights to the Kronenbourg brand last year
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Primula launches limited edition Cheddar & Chorizo variant
The new product begins with the ‘comforting familiarity of creamy cheddar cheese, followed by a delightful burst of chorizo’
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DTC startups in spat over Dragons’ Den April Fool’s ‘spoof’
The ads posted by ready meal brand Simmer, which ran on TikTok and Facebook, had been removed by the time of writing
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Dairylea launches Discovery Days with Trainline
The partnership will provide families with discounted train tickets
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M&S launching ‘biggest ever marketing campaign’, with Tom Kerridge
The new campaign will continue the ‘Farm to Foodhall’ theme of a series of M&S TV ads which ran last year featuring Kerridge
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Astonish teams up with TOWIE in two-series sponsorship deal
The latest activity follows the brand’s recent £1.3m TV campaign
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Shaken Udder launches a range of protein milkshakes
The shakes contain 20g of protein and are available in chocolate and strawberry flavours
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Surya Foods launches Greek-style mezze brand Trophi into Asda
The frozen range spans pastry snacks, gyros meal kits and kebabs