Sales: £309.5m (+0.8%)

Household heavyweight Fairy has delivered on owner P&G’s wish of another solid year, increasing value sales and average prices without volumes taking too much of a hit (they’re down 2.8%). It’s benefited from the slowdown in the supermarket promotions race, which has put established premium brands to the fore at the expense of own label and smaller brands. But P&G has taken no chances, with a multimillion Be a Fairy Godmother campaign supporting ill children.