Widely recognised as the UK’s leading oriental grocer, he has four superstores located in Birmingham, Manchester, Cricklewood and Croydon

What has been the defining event of your career?
It was the change from being a restaurant business to supplying the restaurants. Secondly, a key change for me has been that people started to go on holiday to the Far East, meaning that when they came back to the UK they could use chopsticks. I’m so lucky - it brought Far Eastern culture much nearer to Britain.

What was the key moment in grocery history?
The Queen using chopsticks in front of the cameras on a visit to China. Eventually, in terms of the way in which we live our lives, everything will go Western - even the chairman of China will dress in a Western suit. But when it comes to food on the table, everything will go Eastern. There’s just so much choice.

How important a tool has The Grocer been to your career?
It’s a very, very beautiful publication. You write nothing but the truth in the magazine - you don’t patronise anybody and you’re very impartial.