Marketing insight and analysis
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Profiles and QandAsMy food & drink job: Victoria Gibson, junior brand manager, Perfetti Van Melle
Confectionery brand manager Victoria on how she brings ‘Fruity Joy’ to Fruittella’s marketing
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Comment and Opinion‘Nanny state’ fears perpetuate an unhealthy food system for children
The food system remains stacked against parents trying to do the right thing by their children, says Barbara Crowther, campaign manager of Children’s Food Campaign at Sustain
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Comment and OpinionWill ASA research herald the end of ‘green’ fresh imagery?
Advertising imagery that appeared ‘fresh’ was able to elicit beliefs in much the same way as terms such as ‘natural’ or ‘plant-based’, says the ASA
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Comment and OpinionMarmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
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Comment and OpinionPrime’s meteoric rise shows the power of ‘fame’ NPD
The Prime story shows the country wants to be inspired and engaged by our products, says YF CEO Thea Alexander
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Comment and OpinionIs Tesco’s Clubcard Prices rebrand enough to prevent another Lidl trademark battle?
IP lawyers weigh in on if Tesco has done enough to avoid another lawsuit from Lidl
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Category ReportCan new pouch format revive yoghurt category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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Category ReportHow can ambient win back thrifty shoppers from own-label?
Brands are weighing up their future as the scales tip in favour of cheaper own-label cans. How can they win back thrifty shoppers?
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Comment and OpinionAnimal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
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Category ReportHow brands are catering to new masculine beauty ideals
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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Analysis and FeaturesWhat are British Muslim shoppers buying from the supermarkets?
From dates to vermicelli noodles and Rubicon, here are the grocery items being added to Muslim shoppers’ baskets, according to supermarket buyers
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Analysis and FeaturesWhat’s gone wrong for Prime, and what next for the viral soft drinks sensation?
The brand’s sales have slumped by more than 50% since the turn of the year
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WebinarHow grocery can win big with sports partnerships
What makes for a successful sporting collaboration for brands and retailers? Don’t miss our Grocer Vision webinar, happening TOMORROW (25 April), where our expert panel, including a former cricket superstar, will reveal all!
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Comment and OpinionMilliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
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Analysis and FeaturesInside the shrinking fmcg wage purse: why isn’t pay keeping pace?
The pandemic days of employers making strenuous efforts to support staff are over, as pay lags inflation and competition for roles increases. Instead, more sustainable – and cheaper – support is being offered
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Category ReportIs alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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Comment and OpinionWhy stricter HFSS legislation could backfire
In many of the largest HFSS volume-contributing categories, non-compliant products have significantly higher rates of sale compared to their healthier alternatives, says Alex Lawrence of Circana
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Profiles and QandAsMy food & drink job: Ivana Taylor-Ross, marketing exec, The Gym Kitchen
Ivana builds community presence and influencer partnerships for macro-counted, high-protein, low-calorie ready meal brand The Gym Kitchen
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Comment and OpinionGreggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
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Comment and OpinionHow fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge