Sales: £280.5m (-5.1%)

Oh dear. Volumes are falling almost as quickly as value. “While squash is still relevant to many families, it isn’t delighting in the way it should,” admits Britvic commercial director for at home Ian Forshew. A packaging redesign emphasising the ‘fruit in every drop’ message, flavour and format innovation, and in-store marketing are planned to turn things around. Plus, in January Britvic launched the Robinsons Kids range in three mixed fruit flavours.