Sales: £263.5m (+3.4%)
The energy brand has managed to fly above the escalating row over sugar content to record solid sales and volume growth. The £8.7m boost was partly down to the 2013 launch of Red Bull Editions, which quadrupled the brand’s flavour range in the UK and had a “fantastic” 2014, according to category marketing head Gavin Lissimore. Red Bull’s big launch last year was Red Bull Zero Calories, backed by a £2m push that kicked off in April. A Tropical flavour joined Editions this month.