Tate & Lyle is looking for sweeter sales figures for its new range of coffee syrups by giving them a £1m autumn advertising push. The company's Add Flavour to your Coffee' marketing campaign, launched this week, targets consumers in London and the south east, in particular savvy' 20 to 40-year-old women. Tate & Lyle also plans to roll out the campaign to other parts of the UK in the New Year as well as carrying out a sachet door drop, instore sampling and an e-mail marketing campaign. Ads centring on the indulgent nature of the syrups ­ in vanilla, caramel, hazelnut and Irish cream flavours ­ will first appear in London titles Time Out and Metro, while commuters will see posters on the Underground. Radio commercials have been booked to run on Magic 106.8 FM, Virgin and Jazz FM. Two bottle sizes of the syrups are available to retailers ­ 50ml trial size (3-4 servings, rsp: 99p) and 375ml (30 servings, rsp: £2.99). {{MARKETING - P&P }}