Advertising for the dry dogfood will build on the recent introduction of Wagg’s Chicken & Veg variety.
“Wagg delivers great quality in the value sector and great results for stockists,” said director Tom Page. “Our marketing activity will drive this message home to dog owners and pet food retailers alike.”
The campaign will focus on the unique relationship between owners and their dogs.
Page added: “We’re innovators in the dry dogfood sector and have some exciting new products in development.”