Tesco has begun trialling a new type of packaging for its whole fresh chicken in 130 stores this week.
The 'FormShrink' pack is said to reduce pack weight by 68% as it negates the need for a rigid plastic tray. The packaging will also reduce in-store wastage, according to Tesco technical manager for poultry, Max Tooley, and help reduce the carbon footprint of chicken.
The packaging offers extended shelf life due to the vacuum-packing process, added suppliers 2 Sisters. It will also offer reduced leakage and greater pack security than alternative packaging systems.