A court case against Sainsbury’s over excess packaging might not go ahead, after the supermarket was informed officials were reassessing the case.
Lincolnshire County Council launched the case after a shopper complained about excess packaging on a Taste The Difference beef product.
It said excessive packaging on the product could harm the environment and that it had a duty to enforce regulations requiring businesses to keep packaging to a minimum.
Sainsbury’s said it was surprised by the threat of legal action as it had held a “positive” meeting with the council’s packaging team. “We have been informed that the council, in light of that meeting, is currently looking again at whether it will proceed,” the supermarket said.
Sainsbury’s claimed it had already cut the product’s packaging by 53% since becoming aware of the complaint earlier this year and said a further 10% reduction was planned in the coming months.
If the case does go ahead, it will be heard on October 12.
News of the case came as Sainsbury's announced plans ditch cereal boxes for its own-label Basics cereal range. The retailer has been scrapping boxes from the range since July last year. Its Fruit & Fibre will be the last product to lose its box, in December.
Waitrose introduces green meat packaging (10 September 2010)
Sainsbury’s makes milk bag move (14 August 2010)