Tesco's first foray into movies, with a Jackie Collins adaptation, has flopped with a little over 20,000 copies sold in the first six weeks, The Grocer can ­reveal.

The 'DVD Premier' of Paris Connections marked the first time a supermarket had funded film production in exchange for early exclusive distribution rights and was dubbed Trolleywood by the national press.

The film is an adaptation of bestselling novel LA Connections and is set during Paris Fashion Week. Collins toured the UK to promote the film with a tagline that promised glamour, sex, obsession and murder.

Before its release, Tesco entertainment director Rob Salter described the deal as "ground-breaking", but Official Charts Company figures reveal Paris Connections sold 10,000 on first release and entered the charts at num­ber 35 on 18 September. It dropped to 82 the following week before leaving the top 100 altogether.

One entertainment industry expert said Tesco would have been expecting 10 times the sales volume. "If you've budgeted to sell 200,000 and sold 20,000 you'd be very disappointed, and I suspect its target was more in that ball-park," he said.

Tesco was unavailable for comment.

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Jackie Collins adaptation is first from Tesco movie studio (25 January 2010)