Danish authorities insist the country has not banned Marmite, contrary to UK press reports.
The famously divisive spread was reported to have been the victim of a ban on food products containing added vitamins.
But Danish regulators said retailers could sell fortified products if they gained approval from food marketing authorities. The retailer concerned had withdrawn Marmite from sale rather than submit an application, sources told The Grocer’s sister publication Food Manufacture.
“What happened in this case was that a local control officer in Aalborg informed the company selling the product that Marmite has added vitamins and the company should make an application for approval,” said Jens Therkel Jensen of the Danish Food & Veterinary Administration.
“So the company decided to stop selling the product.”
EFSA’s health claim rejections aren’t just baffling consumers (30 April 2011)
Focus On Jams, Spreads & Honey (8 January 2011)