In a newly created role for the company, Jones will be responsible for winning new business from multiple account customers with a particular focus on the catering sector.
He joins from rival DBC Foodservice and has more than 15 years' experience in foodservice, having worked on accounts such as Loch Fyne, Prezzo and Barracuda.
Jones was an "expert in the foodservice market with a particular skill of listening to customers' needs and then building the supply model to suit them", said Booker Direct MD Mark Aylwin.
"Stephen is a real asset," he added. "He will help the team drive further into the catering sector by offering the complete solution, tailor-made for the individual customer."
Jones added: "I am looking forward to embracing this exciting new role."