Sales: £98.4m Growth: -10.5%
With a loss of £11.6m, Jacob’s is starting to look like it’s in trouble; volumes are down 8.1%. Pernod Ricard hopes to drive value back into the Aussie brand with a £2m ad campaign and by sponsoring Wimbledon.
Tuesday 29 September at 5pm
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Site powered by Webvision Cloud