Last year: 22 ▼
Sales: £233.2m (-3.3%)
Tropicana joined Britain’s infamous list of shrinkflators when it squeezed its 1-litre cartons of premium juice down to 950ml at the end of last year.
Not the best PR for a brand already facing dwindling sales in the face of the health onslaught. Getting David Mitchell on board wasn’t quite enough to convince shoppers to embrace juice again.
So for 2017 Tropicana is taking another punt at smoothies with Morning Boost - a blend of fruit juice, fruit purée and cereals.