Blossom Hill is hoping to reach new wine consumers with the launch of single-serve bottles.
The Californian label is being rolled out in the 25cl format in April after a preview at last year’s London International Wine & Spirits Fair.
Launching in Sainsbury, Tesco and Booker, the range will include Chardonnay Colombard, Cabernet Shiraz and White Zinfandel. Allia Rizvi, brand manager for Blossom Hill, said: “Consumers’ drinking habits have evolved and the 25cl fits in with their lifestyle needs. By extending the range to new formats, we are making wine more accessible and raising our brand profile to existing and potential new customers.”